How users actually view your web site

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This post has stuff about a previous relationship. My perspective has changed

There’s a great summary over on Virtual Hosting of some eye-tracking studies done by Eyetrack III. It has some pretty surprising conclusions about how people view your web site. If you’re wondering how to best lay out your site, it’s definitely worth a read. Here are the first few points:

  1. > Text attracts attention before graphics. Contrary to what you might think, the first thing users look at on a website isn’t the images. Most casual users will be coming to your site looking for information, not images, so make sure your website is designed so that the most important parts of your text are what is most prominent.
  2. > Initial eye movement focuses on the upper left corner of the page. It shouldn’t be surprising that users look at webpages in this way, as most computer applications are designed with the top left hand side as the main focus. You can do your website a favor by keeping this format in mind when creating a design. Remember, while you want to have a personal style, you have to keep the habits of your readers in mind if you want your site to be successful.
  3. > Users initially look at the top left and upper portion of the page before moving down and to the right. Users were found to generally scan webpages in the shape of an ‘F’. Make sure the important elements of your content are located in these key areas to keep readers engaged. Place headlines, subheadlines, bullet points, and highlighted text along these lines so readers will be enticed to read further.