Lessons from the deep web

There's a lot to be learned from the privacy-centric approach of the marketplaces within the deep web, and the netizens of the world are ready for it.

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Fred Wilson summarized a conversation about Joel Monegro’s explorations of the deep web. The deep web is basically a portion of the web that isn’t or cannot be tracked (indexed) by search engines such as DuckDuckGo, Google, Yahoo, and Bing. The surface web is what you get when you “Google” something. Joel wanted to see what he could learn from the deep web that might be applicable on the surface web. He made a bunch of interesting observations:

I think that what Brad Burnham had to say about it was really forward-thinking:

All this leaves me wondering not so much if the world will move toward decentralized, and disaggregated marketplaces, but when and why.

Clearly we’re in the beginnings of this move right now, and it’s happening because of government spying, online harrasment, absusive corporate marketing practices, and the infinite permanence of one’s digital footprint. Folks really want to escape this ugly side of the internet and the deep web has some useful tools to help.