Products need personality

I just need to get this off my chest: bad design can actually make people's lives suck. Let's keep FAKE GRIMLOCK close to our hearts, k?

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Lets talk about boring web app design for a sec. I don’t want to be too dramatic here, but: boring equals death; maybe even literal death; like a possible suicide attempt. When people have to stare at an app for 8+ hours a day it needs to be something that brings them joy, or at least makes them not hate their job more than they already do. Design has the ability to make people feel certain ways like that. Do you want to be the asshole designer who makes everyone feel like slitting their wrists, all because you implemented a shit design? I think not.

You may recall this PSA from FAKE GRIMLOCK:

MINIMUM VIABLE PERSONALITY
MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT.
SECOND MOST IMPORTANT IS BUILD PERSONALITY FOR PRODUCT.
NO HAVE PERSONALITY? PRODUCT BORING, NO ONE WANT.