OG Web

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There has been an ongoing trend toward Brutalism in web design, and I am fully on board.

The movement

The “movement”, if you can call it that, is summarized by the idea of Truth to Materials:

any material should be used where it is most appropriate and its nature should not be hidden.

I think that brutalist-web.design gets it wrong that a “a website’s materials aren’t HTML tags, CSS, or JavaScript code.” Those are in fact, the very things used to build a website, much as concrete, wood, and glass are the materials that are used to build a house. I would also include the URL in that list of raw materials as well.

The motivation

Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of today’s web design. —brutalistwebsites.com

I think everybody is tired with the over-engineered, corporate, polished, and homogenized designs that are now ubiqitous, full to the brim with bloated JavaScript and CSS. It’s a reaction to the frameworks, the pipelines, and the insane level knowledge that is required to create even the simplest of sites.

The mandate

The people want the speed of the OG web; they want the simplicity of the mother fucking website; they want the homepage back; they want some quirkiness; They want the features inherent to the web that brutalist-web.design outlines:

  • Content is readable on all reasonable screens and devices.
  • Only hyperlinks and buttons respond to clicks.
  • Hyperlinks are underlined and buttons look like buttons.
  • The back button works as expected.
  • View content by scrolling.
  • Decoration when needed and no unrelated content.
  • Performance is a feature.

Let’s give the people what they want!