But what I think really did me in was Zakas' transparency about the whole thing: self-publishing and the extra effort required to do so; the separate formats he wanted to support (yay .mobi!); the fact that it was written in markdown (!); the beta process and updates to final copy; and the pricing structure. Seriously how cool is it that you can pay what you like (within a certain range), and see how much he’s making off each copy sold.
The whole thing is just plain cool. And oh, by the way… it would probably make a great Christmas present (hint, hint).